San Diego Tourism Authority Director of Research Nathan Kelley stated that the Fourth of July holiday is one of the most significant events in the city’s calendar. The economic impact from this year’s Big Bay Boom is expected to be substantial, with visitors like 10-year-old Austin Urias excitedly anticipating the fireworks show.
Urias shared his excitement about watching the fireworks display during Big Bay Boom, which draws large crowds and has a positive impact on the local economy. Data on hotel occupancy rates, room sales, and revenue generated during the event are used to measure its success.
A study conducted by San Diego State University in 2022 estimated that up to 300,000 people watched Big Bay Boom in person, resulting in an economic impact of up to $90 million. This event has helped boost hotel occupancy rates in San Diego, making it a popular destination for Fourth of July travelers.
In past years, San Diego has had the highest hotel occupancy rate in the country during the Fourth of July holiday. Kelley believes that this trend will continue this year as more people choose to celebrate Independence Day in San Diego. Don’t miss out on tuning into FOX 5 on Thursday night to witness the incredible Big Bay Boom fireworks show!