Nipa Basu, PhD, the Global and North American Practice Director of Digital Intelligence at GHD Digital, recently discussed her role in a podcast interview. GHD is a global engineering firm with headquarters in Irvine, California and a long history of environmental design and construction. Dr. Basu, who has a background in economics, data science, and statistics, previously served as the Chief Analytics Officer at Dun & Bradstreet.
In the interview, Dr. Basu highlighted the differences in data utilization between financial consulting firms like Dun & Bradstreet and engineering firms like GHD. She noted that while financial services have been quick to embrace digital transformation compared to the engineering industry. However, GHD’s expertise in environmental compliance and sustainability gives them valuable insights into the data and analytics needs of their clients in areas such as ESG improvements.
Dr. Basu emphasized the importance of improving data collection, quality, and sharing across industries. She also stressed the need for real-time dashboarding and leveraging the power of data science to drive decision-making. Despite the challenges, she remains optimistic about the progress being made in digitizing the engineering services industry and creating a more sustainable future. This interview sheds light on the exciting opportunities and advancements in the field of digital intelligence.
As Global and North American Practice Director of Digital Intelligence at GHD Digital, Dr. Basu leads a team of 100 data experts at GHD Digital which includes groups focused on geographic information systems (GIS), data management (DM), data science, artificial intelligence (AI). Her team plays an important role in helping clients make informed decisions by providing valuable insights from advanced analytics tools such as machine learning algorithms.
During her tenure at Dun & Bradstreet as Chief Analytics Officer, Dr. Basu was responsible for driving innovation within their analytics capabilities to improve their customer experience through enhanced risk management solutions.
Dr. Basu’s extensive background in economics, data science and statistics makes her uniquely qualified to lead her team at GHD Digital towards driving innovative solutions that can help solve some of world’s biggest challenges such as climate change by leveraging technology.
Overall this interview highlights how technology continues to transform industries beyond finance services such as healthcare or manufacturing where it has already been adopted quickly.
It also underscores how organizations are increasingly recognizing that they must adopt new technologies to remain competitive or even relevant in today’s fast-paced world.
The potential for digital transformation within engineering firms is vast but requires careful planning and execution to ensure that companies can fully harness its benefits while minimizing any potential risks or challenges along